At EAST 42ND, we believe that style should be effortless, versatile, empowering - and above all, enduring.

Designed for women who move through life with confidence, our collections seamlessly blends sophistication, comfort, and practicality, ensuring that the woman who wears us looks and feels her best, every day and everywhere.

Rooted in European elegance, urban energy, and contemporary ease, our pieces are made to transition - from work to weekend, day to night.

Thoughtful tailoring meets sophisticated, European-inspired separates, dresses, and knits. Defined by a love of detail, the collection’s contemporary signature ensures each piece is future-proof. Designed for a wardrobe that blends timeless appeal with modern sensibility, every piece is crafted to last - offering both durability and effortless wearability.