EVERY DAY, EVERYWHERE, EVERY WOMAN
Introducing an exciting, distinctly European brand conceived to empower women to be
who they want to be, every day and everywhere. EAST 42ND embodies a confident
approach to effortless style.
Uniquely blending London cool, European chic, and American ease, EAST 42ND delivers a
versatile wardrobe as individual and modern as the women who wear it.
A timeless collection that transcends the boundaries between work and play, seamlessly
transitioning from day to night, work to home, and everywhere in between.
Emphasizing low-maintenance style, comfort, and practicality, EAST 42ND combines luxe and
casual with ease. Iconic jeans and sweatshirts are complemented by the easy elegance of
British tailoring and sophisticated European-inspired separates, dresses, and knits. The
collection’s contemporary signature shines through a love of detail, ensuring every piece is
future-proof.
Quality, authenticity, and sustainability are at the core of
EAST 42ND. The brand is committed to achieving the
highest standards of environmental responsibility, using
certified organic cottons, merino wools, bamboo,
recycled yarns, and gentle alpacas.
Originally inspired by UN Women, a United Nations entity dedicated
to gender equality and the empowerment of women, the collection is
designed for women who don’t need to prove anything to anyone.